Copywriting portfolio

Copywriter Sarah Riches has written and published blog posts for Etihad Airways, Ski Club of Great Britain and luxury hotel brands such as the Dorchester Collection, Jumeirah Hotels & Resorts and Rocco Forte Hotels.

She has written advertorials for Japan and South Korea’s tourism boards, edited supplements for the cruise lines Viking, Virgin Voyages and Riviera Travel and edited a magazine for Italy’s Aosta Valley tourism board. She has also collaborated with Paddington and South Bank’s Business Improvement Districts.

Sarah has been published in: National Geographic Traveller, Conde Nast Traveller, World of Cruising, ft.com,
independent.co.uk, adventure.com, Wanderlust, Luxury Travel, DestinAsian, Time Out Abu Dhabi, horizonguides.com and Homes & Antiques

Explore Paddington's summer 2016 cover, which shows a folk band
Explore Paddington – Paddington Business Improvement District
Copenhagen harbour in a Princess cruises' advertorial in World of Cruising, written by Sarah Riches
Princess Cruises – World of Cruising
A yellow tram and custard tarts on blue and white tiles in a ROL Cruise competition in World of Cruising
ROL Cruise – World of Cruising
Explore Aosta Valley magazine cover showing three skiers sitting on a snowy mountain
Explore Aosta Valley – Aosta Valley tourism board
Anzere - Ski Club of Great Britain shows snowy mountains
Anzere – Anzere tourism board / Ski Club of Great Britain
Austria's Fab Four - Ski Club of Great Britain shows a skier skiing downhill in the sunshine
Austria tourism board – Ski Club of Great Britain
Explore Paddington's summer 2017 cover, which shows wildflowers in bottles lined up on a canal boat
Explore Paddington 2017 cover – Paddington BID
Photos of Hvar harbour, a yacht and Krka National Park in an Unforgettable Croatia advertorial in World of Cruising, written by Sarah Riches
Unforgettable Croatia – World of Cruising
A photo of a cruise ship at sea in a Regent Seven Seas Cruises' advertorial in World of Cruising, written by Sarah Riches
Regent Seven Seas Cruises – World of Cruising
My South Bank – South Bank Business Improvement District
A temple in South Korea beneath a moody sky illustrates an advertorial written by Sarah Riches for the South Korean tourism board - Wanderlust
South Korea tourism board – Wanderlust
Master the mountains - Ski Club of Great Britain shows a Christmas tree and market in Innsbruck, Austria
Austria tourism board – Ski Club of Great Britain
Explore Paddington's winter 2018 cover, which shows a busy bar beneath a pergola lit with strings of lights
Explore Paddington 2018 cover – Paddington BID
Port of Seattle – World of Cruising
A black and white photo of Riviera Travel's founder with guests on the line's first tour. It's in a Riviera Travel advertorial in World of Cruising, written by Sarah Riches
Riviera Travel – World of Cruising
A Taste of Marble Arch's 2021-2022 cover, which shows a glass of red wine. steak, chips and asparagus on a restaurant table
A Taste of Marble Arch – Marble Arch BID
Isle of Wight tourism board – Wanderlust

Email: therichesoftheworld2@gmail.com